newborn care specialist  |   certified lactation counselor  |   certified pediatric sleep consultant

the class for what comes after the birth

You've Prepared For Everything. 
Now prepare for your newborn.

You have the nursery. The registry. The birth plan. The pediatrician. The Newborn Foundation Protocol is the final piece. A week-by-week feeding and sleep roadmap so you come home from the hospital with a plan, not a prayer.

no cry-it-out

works from day one

live expert coaching

enroll before baby arrivessee what's possible

course + 6 weeks of live group coaching 

feeding + sleep together 

by the numbers

AVERAGE RATING

5.0

HAPPY FAMILIES

500+

AGE MOST BABIES START SLEEPING THROUGH THE NIGHT

10 Weeks

You are not the mom who 

- Rachel C. , Program Graduate

You've spent months preparing for the birth, but the real transition begins the moment you walk through your front door with your baby. 

Suddenly the questions don't stop…

  • How do I know if my baby is eating enough?
  • When is my baby supposed to eat and sleep?
  • Why does everything I read say something different?
  • How do I know if I'm doing this right?

you research, you prepare, you set your future self up for success

"Set your future self up for success. No matter how many kids you have, they are all unique. Preparation makes all the difference."

wings it.

You come home from the hospital with more than a baby.

You walk out of the hospital knowing what to do next, feed by feed, hour by hour. 

Day One Confidence

Instead of chaos slowly becoming order, order starts from the beginning

A Rhythm That Forms Early

No cry-it-out. No sleep training drama. Just biology, supported from the start

Your evenings. Your identity. The version of motherhood you always imagined. 

Sleep That Builds Naturally

You,
Still You 

imagine this

You come home with a plan. You know exactly what to do at 3 AM (and it's not Google).

this is what I want

This is what preparation
actually looks like.

The first 12 weeks are the most flexible, most formative window of your baby's development. What happens in this newborn stage shapes everything that follows. 

Without a Foundation
  • Surviving on tips that work for two days and fail on day three
  • Seven browser tabs open at 3 AM, all saying something different
  • Feeding and sleep problems compounding each other without knowing why
  • Habits forming on their own, not the ones you'd choose
  • Paying significantly more at 4–6 months to fix what could have been prevented
  • The constant feeling that you're one bad night away from losing it entirely
With the Protocol
  • A week-by-week plan that adapts as your baby grows, no starting from scratch
  • One expert who understands how feeding and sleep work together
  • The ability to read your baby's cues before the crying starts
  • Habits built intentionally from day one that compound in your favor
  • Evenings, identity, and sanity returned on a real and honest timeline
  • The feeling of being exactly the mother you always planned to be

"The moms who make the newborn stage look easy didn't get lucky.
They prepared."

As a first time mom, so much anxiety was lifted knowing I had Kristen to guide us. She quickly became our go-to for everything: breastfeeding, naps, feeding transitions, reflux. 

The impact was invaluable.

This isn't information you'll find in pregnancy book. It's the science behind why some babies sleep, and why it has nothing to do with luck. 

Four things that change everything when you know them

from the start.

A baby who grazes and cat-naps during the day will need to feed all night. The secret to long stretches isn't what you do at bedtime. It's how you structure the day, so your days set your nights up for success.

Every week that passes, a pattern calcifies. The families who reach out at six months always say the same thing: "I wish I'd started sooner." Building the foundation now costs a fraction of what retraining habits costs later.

Your baby has the biology. What they need is an environment set up to let that biology do its job. The entire protocol is designed to support what your baby already knows how to do, without cry-it-out, without forcing anything.

When one is off, they're usually all off. When you fix one, the others tend to naturally follow. That's why one expert who understands both changes everything compared to a sleep consultant and lactation consultant working separately.

The Newborn Foundation Protocol

The birth prep class for what comes after the birth. A hybrid course and live coaching program that gives you a complete feeding and sleep foundation that starts before your baby arrives and walks you through week 12.

Enroll before baby arrives — $297

introducing

Week-by-week modules that translate infant feeding science and sleep biology into habits you can begin implementing from day one. Watch on your schedule, revisit as your baby grows, return to any module the moment you need it.

the blueprint

The Course

Week-by-week modules that translate infant feeding science and sleep biology into habits you can begin implementing from day one. Watch on your schedule, revisit as your baby grows, return to any module the moment you need it.

the manual your baby didn't come with

the support

Group Coaching

Every week, we take the science and mold it to your specific baby, your specific home, your specific reality. Bring your reflux questions, your toddler-at-home chaos, your non-textbook concerns. This is where the plan meets your real life.

because your baby isn't a textbook

your first 12 weeks

Here's exactly what you're building, and when.

Most moms find a solution after a problem has already started. You're here before any of that and that's exactly where the foundation gets built. Every milestone below is one you'll walk into ready, not one you'll survive and look back on wishing you'd known sooner.

Weeks 1–2 — Coming Home

While other new parents are frantically Googling hunger cues at 2 AM, you already know what they mean and what to do about them. You know how much to offer, how often to feed, and how to keep a sleepy newborn awake long enough for a full feed. Day/night confusion is already being quietly corrected from the very first day.


Weeks 3–4 — The Rhythm Forms

The eat–play–sleep framework is becoming second nature. You're starting to predict when your baby is tired before the crying starts. The days are beginning to feel less like chaos and more like something you're actively running. Because you are.

Weeks 5–7 — First Longer Stretches

Weeks 8–10 — Your Evenings Return

Weeks 11–12 — Sleeping Through

The habits you built during the day are beginning to show up as longer stretches at night. This isn't luck. It's the direct result of the feeding and wake window work you've been doing since week one. Self-soothing foundations are quietly taking root.

Bedtime stops feeling like something that happens to you and starts feeling like something you run. You have evenings. You have conversations. You have a version of yourself back that isn't entirely defined by the baby monitor. The predictability you prepared for is here.

By 12 weeks, when your baby is developmentally capable of sleeping through the night, every habit they need to actually do it is already in place. You didn't wait and hope. You built the foundation. This is the difference between preparation and luck. You chose preparation.

You know exactly what every signal means. 

1-2

5-7

8-10

11-12

3-4

You can feel a pattern taking shape.

The foundation starts paying off at night.

You start to feel like yourself again.

Your baby is ready. The habits are too.

— Kaitlin H.

"Abby started sleeping from 9 PM to 4 AM at just 4 weeks old. She put herself to sleep with a pacifier at 3 weeks old. Kristen helped us build this from the very beginning, even through bronchiolitis and an ear infection."

— alex p.

"I enrolled before Poppy arrived and we now have a 3-month-old on a schedule getting 10+ hours of sleep each night. Kristen gave me the tools I needed to be the mom I wanted to be."

— jenny m.

"We started working with Kristen from day one and built a solid sleep foundation. Grant was sleeping independently through the night by 11 weeks and completely skipped sleep training in the traditional sense."

— mallory t.

"Lana began sleeping 10 hours a night. I knew Kristen was going to listen and tailor our plan, but she phenomenally met us where we were at in our journey."

— Jordan p.

"It feels great to have a plan in place and know how to handle the wakings."

what's inside

Everything you need before baby arrives. And after.

Feeding biology — exactly how much, how often, and what your baby's cues actually mean from day one

Breastfeeding, paced bottle feeding, and formula — latch mechanics, milk supply science, and combination feeding without the overwhelm

Day/night confusion and reverse cycling — corrected from the start before they become patterns

Sleep cycle science — why babies wake every 45 minutes, and the habits that change it

Wake windows by age — so you're never guessing when it's nap time as your baby grows

Eat–Play–Sleep scheduling framework, weeks 2 through 12

Self-soothing foundations — built in gently from the start, no cry-it-out required
Weekly live group calls to bring your real, messy, non-textbook questions to a certified expert

One person who is simultaneously a Newborn Care Specialist, Certified Lactation Counselor, and Pediatric Sleep Consultant (no need to coordinate three different specialists)

Personalized troubleshooting for reflux, colic, toddler siblings, feeding challenges, and everything a course alone can't anticipate

Hear other families work through situations you haven't encountered yet to build your toolkit before you need it

Call recordings so you never miss a session during those first unpredictable weeks

Two components built to work together. The science that prepares you, and the live expert support that makes sure it works for your specific baby.

The Foundation Blueprint

Group Coaching

12-week self-paced curriculum — start before baby arrives

Live calls with Kristen — begins when your baby arrives

the course

All Newborn Parents. All Their Own Words

"I’m so happy we invested in working with her! Being new parents is already challenging enough, so having someone who helped us establish a healthy sleep routine made a huge difference in our lives."

– Leah

"My husband and I worked with Kristen from the very beginning to set a solid sleep foundation for our newborn. Working with her was the best decision we did for our family as first-time parents!"

– lindsay

"Having a structured plan and guidance on implementing that plan has been a game changer for our family. The challenging days feel more manageable because we have steps to follow."

– hannah


You are currently expecting and want to walk into the newborn stage with a real plan,  not just a hope, that your baby will be a "good sleeper."

You want to breastfeed, bottle feed, or navigate both with confidence  and you want someone who understands the science, not just the opinions.

You are Type A by nature and "just go with the flow" is not an approach you're willing to take with the most important thing in your life.

You are done with conflicting advice from the internet and well-meaning friends. You want one expert, one roadmap, one plan that's built for your family.

You want your identity, your relationship, and your evenings back and you want a timeline that's actually honest about how newborns work.

You understand that the best time to build a foundation is before you need it and you're ready to be the mom who prepared.

This was built for you if...

Is this for you?

this is me — i'm ready!

It's not too late!

The first twelve weeks are the most flexible, most formative window of your baby's development — and this program works at any point within it. Wherever you are right now, the foundation can still be built. Starting today is always better than waiting until tomorrow.

already in the newborn bubble?

babys here — show me more

Hi, I'm Kristen. I built the program I wish I'd had when I was standing exactly where you are.

When I became a mom for the first time, I was drowning. Not in the baby stuff, but in the pressure I was putting on myself. I was that mom who was trying to do everything perfectly, terrified that one wrong decision would somehow mess it all up. Every opinion someone offered felt like a verdict. Every choice felt heavier than it should have.

What I knew, even then, was that I didn't want to just survive the newborn stage. So I prioritized the right habits from the start, and both of my daughters were sleeping through the night on their own before 10 weeks. What that gave me back was everything. My evenings. My identity. My sanity. The ability to show up as the best version of myself as a mom, a wife, and as a full time employee. It changed my life in a way I hadn't fully anticipated.

That experience sent me down a path I didn't expect. I became a Certified Pediatric Sleep Consultant, a Certified Lactation Counselor, and a Newborn Care Specialist . Not to collect credentials, but because I genuinely believe that sleep, feeding, and development don't exist in isolation. When one is off, they're usually all off. When you fix one, the others tend to naturally follow. That's what makes this program different from seeing three separate specialists. You get someone who sees the whole picture and helps you connect the dots.

I know what the research says. I also know what actually works at 4 AM when the research feels completely irrelevant. And I know the difference between a tired baby and an overtired baby, between a feeding problem and a latch problem, between a baby who needs your help and one who just needs five more minutes.

This program is everything I wish I'd had when I was standing exactly where you are. So come join me!

xo, kristen

Things you might be wondering

Should I wait and see if my baby is naturally a good sleeper?

"Good sleeper" isn't a personality trait. It's a set of habits being formed right now, before your baby even arrives. Every week in the newborn stage, patterns are setting whether you're intentional about them or not. The families who wait and see almost always wish they hadn't. You have the opportunity right now to be on the other side of that regret.

your questions, ansered honestly

Is this just cry-it-out?

Not even close. This is biological alignment, not behavioral force. We build every feeding and sleep habit to work with your baby's natural biology, so that when your baby is developmentally ready to sleep through the night, the habits are already in place. There is no crying-it-out in this program.

What if I don't know yet if I'm breastfeeding or formula feeding?

This program is built for both, and for every combination in between. The feeding science covers breastfeeding, paced bottle feeding, formula preparation, and combination feeding in depth. If your feeding journey takes a turn you didn't expect, Kristen is in your corner every week to help you adapt.

What if my baby has reflux or colic (or something else) and we can't follow the protocol?

This is exactly why the coaching exists alongside the course. Kristen has worked with countless high-needs, reflux, and colic babies and has a track record of recognizing things even pediatricians miss. Rachel came in with a reflux baby and an older child at home. Emily's son had reflux that two in-home lactation consultants had missed. Kristen caught it. The protocol adapts.

How is this different from every other newborn course?

Most courses give you information and leave you alone to implement it. This program gives you a system, and then sits with you every week while you use it. Unlike most programs, it covers feeding and sleep together under one expert roof. You don't need a separate lactation consultant, a separate sleep consultant, and a separate course. You need one person who understands how all of it connects. That's this.

Is it worth the investment before I even know what I'll need?

The average cost of sleep training at 4–6 months, when habits are already set and need to be retrained, is significantly more than this program. Investing before your baby arrives is the single most cost-effective investment in your newborn's sleep you can make. The moms who enroll postpartum consistently tell us they wish they'd found this sooner. You have that opportunity right now.

Does needing help make me a bad parent?

Absolutely not! The parents who seek expert support are the ones who care most. Asking for help isn't a sign of struggle — it's a sign of preparation. You're not admitting you can't do this. You're deciding to do it well, from the start.

enroll now

Start the course before baby arrives. Begin coaching when you're ready. Everything you need, exactly when you need it.

The Newborn Foundation Protocol

Course + 6 Weeks of Live Group Coaching with Kristen

the complete protocol

12 week foundation course
$200

6 weeks of live group coaching
$600

age appropriate schedules 
$50

call recordings 
$100

lifetime course access
priceless

$297

enroll before baby arrives

Questions before enrolling? Click here — we want to make sure it's the right fit

"I was hesitant to spend the money. After day 4, the realization hit me that I should have started this months ago." — Kendall A.

One investment. 
A lifetime of better sleep. 

12 week foundation course

6 weeks of live group coaching

age appropriate schedules (2-12+ weeks)

call recordings + community access

lifetime course access

total vlaue

$900+
$200

$600

$50

$100

Priceless



Not ready for the full protocol?
Start here.

instant infant help

Standalone guides for every stage and feeding journey. Instant download, immediate answers.

The Newborn Guide to Feeding & Sleeping

Everything to guide you on how to feed your little one and help you navigate sleep schedules.
A complete guide and schedule to exclusively pumping breastmilk.

No-Nonsense Newborn Guide

Your partner in crime for setting expectations when it comes to feeding, sleeping, and (mostly) keeping your sanity.

A Complete Schedule Guide

A complete schedule guide to get your little one from birth to 3 years of age and beyond.

the newborn bundle

get the bundle for $75

feeding help

The Ultimate Beginners Guide to Breastfeeding

This guide includes everything from feeding positions to establishing a supply and everything in between.

Exclusive
Pumping Guide

A complete guide and schedule to exclusively pumping breastmilk.

A Guide to Weaning from Breastfeeding

This guide will outline the best
practices for weaning both you and your baby from breastmilk to keep everyone happy and comfortable.

This is the last piece.

"Find 1–2 advocates and be confident and consistent with the route you opt to take. Kristen is one of them." — Emily M.

You've prepared for everything.

 The only thing left is a plan for what happens after the hospital, one that means you come home ready, not reactive. That's exactly what this is.