The Newborn Foundation Protocol
Helping you transition from the hospital to home with a clear plan for confident feeding and restful nights
Stop the guesswork. Build a sustainable foundation for feeding and sleep with the Newborn Foundation Protocol, a science-backed, holistic strategy for the first 12 weeks.
build your foundation
Imagine stepping into motherhood feeling calm, confident, and completely in control.
All of this is possible
imagine…
- Knowing exactly how to handle those long nights when your baby won't sleep.
- Feeling confident that your baby is full, satisfied, and thriving.
- Understanding the rhythm of when your baby should be eating and sleeping to support their development.
Replace Guesswork with confidence
it's hard to know what actually works for your baby…
And in this moment, you don’t need more opinions. You need a foundation you can actually trust.
"Do I have to swaddle?"
"When should I feed my baby?"
"Should my baby sleep in a bassinet?"
"Is breastfeeding really best?"
I deeply understand the frustration that comes with less than specific Google search results. Books that insight more anxiety than reassurance. Mom and mother-in-laws who mean well but their hovering only makes you want to ‘get this over with’.
You’re safe with me. You can tell me your deepest fears as well as what’s on your mind. I have the expertise, knowledge and resources to help you.
Let me be your new best friend who walks through this newborn journey with you, supporting you every step of the way.
I use my expertise to develop a tailored:
- Newborn Sleep Roadmap
- Feeding Playbook
- Newborn Schedule Toolkit
- Week-by-Week Baby Expectations Guide
So your baby is happy and you get your sleep back too!
I’m your personal hype girl, your biggest fan, and your endless resource. I'll be right there, cheering you on every step of the way, so you feel completely confident navigating anything and everything related to your newborn.
Tangible and tailored solutions for your baby’s needs are all within reach…before they are even born.
I'll show you how!
your Hospital-to-Home roadmap for confident feeding and restful nights
Everything included in The Newborn Protocol
Get the best of both worlds: a science-based roadmap you can start today, plus the expert guidance to tailor it to your family’s specific needs. You don’t have to wonder if you’re doing it right. I’m here to help you troubleshoot the hurdles and find your rhythm. Ready for predictable nights and happy, consistent days? Here’s what’s included:
The newborn foundation roadmap
A step-by-step digital guide that grows with your baby. This isn't a massive manual you have to master all at once. It’s a week-by-week plan designed to give you exactly what you need, right when you need it. Each week builds naturally on the one before, so you’re always one step ahead of the next milestone.
Get Help Right Now: Dive in immediately for "Day One" strategies to get feeding on track and learn the calming techniques that actually soothe your baby.
A Plan for Every Stage: As your baby grows, the protocol guides you through their changing sleep and feeding rhythms, meaning you never have to guess what comes next.
Science Without the Stress: You get the research-backed foundations for the first 16 weeks, broken down into bite-sized pieces so you can focus on your baby, not a textbook.
Weekly Group Coaching Sessions
Where the plan meets your real life. The Protocol gives you the roadmap, but the coaching is where we tailor those steps to fit your specific family, your baby’s temperament, and your unique needs. It’s the bridge between "knowing the science" and "living the success."
Tailored to Your Reality: Bring your specific challenges to our weekly sessions. Whether you are navigating reflux or colic, trying to find your new rhythm while a toddler is running around, or figuring out how to balance it all as a working parent, I’ll help you adapt the strategies to work for your household.
Learn in Community: There is incredible power in realizing you aren't the only one in the newborn bubble. You’ll meet a community of parents in the exact same season, allowing you to learn from their questions, find support, and celebrate each other's wins.
Expert Access: For six weeks, you have a direct line to a pediatric specialist to troubleshoot the hiccups and find your rhythm, all while building connections with other parents who truly get it.
the Newborn resource library
Instant access to support for the most common newborn concerns. You’ll have a full library of resources to troubleshoot the specific "trouble areas" that every parent faces.
Weekly Foundations Video Course: Weekly modules that build on your baby’s unique biology, giving you the healthy foundations needed for long-term sleep and feeding success.
The 12-Hour Sleep System: My proven 7-step process to help your baby sleep 12 hours overnight as soon as it is developmentally appropriate.
Weekly Schedules that Grow with Your Baby: Ready-to-use routines that shift as your baby’s needs change from week 1 to week 16.
The Week-by-Week Expectation Cheat Sheet: Know exactly what is "normal" for your baby’s age so you never have to wonder if you’re on the right track.
The Complete Feeding Suite: Individual guides for Breastfeeding, Bottle Feeding, and Exclusive Pumping so you have expert support for however you choose to feed.
The Essential Nap Guides: Clear strategies for daytime sleep, wake windows, and avoiding the "overtired" cycle.
Ready to trade survival mode for a plan that actually works?
Stop the guesswork and start building your baby’s foundation right now. Get instant access to the Protocol and expert-led coaching sessions.
Hear from happy newborn parents
"I’m so happy we invested in working with her! Being new parents is already challenging enough, so having someone who helped us establish a healthy sleep routine made a huge difference in our lives."
– Leah
"My husband and I worked with Kristen from the very beginning to set a solid sleep foundation for our newborn. Working with her was the best decision we did for our family as first-time parents!"
– Jenny
"Having a structured plan and guidance on implementing that plan has been a game changer for our sleep. It challenging days feel more manageable because we have steps to follow."
– Kelsey
Newborns can be so tricky - managing their feeding & sleeping schedules without help can make you completely overwhelmed and wiped out. But that’s what this protocol and coaching is for!
Together we’ll create a plan that adjusts as we go - including feeding & sleeping schedules tailored to your child. As well as some much-needed emotional support ❣️
The Snooze Clues Solution Foundations
The Newborn Foundation Protocol
- The Weekly Foundation Course: Clinical, research-backed modules that unlock as your baby grows.
- 6 Weeks of Group Coaching: Weekly coaching sessions to tailor the plan to your specific family and challenges.
- The Newborn Resource Vault: Instant, 24/7 access to specialized feeding guides, schedules, and sleep tools.
- The Expectation Cheat Sheets: Know exactly what is "normal" for every stage of the first 12 weeks.
- Lifetime Access: Revisit the materials and the community whenever you need a refresh.
Price: $279
Expert guidance meets a proven roadmap. Get the tools, the timing, and the community support you need to navigate the first 16 weeks with total confidence
Snooze Clues Founder & Coach Kristen
When I became a Mom, I was overwhelmed with all of the information, courses and opinions. I was regularly doubting my ability to be the best Mom I could be. I knew there must be a better way. I started on this journey to empower and help other parents be the best version of themselves and feel confident in the decisions they make for their families. Now as a certified pediatric sleep consultant, a certified lactation consultant, and a newborn care specialist, I give families the resources and support they need to thrive during the newborn period.
I remember those first few months with a newborn - the endless crying, the conflicting advice, the desperate Googling at 3am. I just wanted to give my baby the best, but all I could hear were ‘shoulds’ and ‘have-tos’.
But it doesn’t have to be that way. You can find a happy schedule for your baby and get your sleep - and that’s what I’m here for.
Guides
(aka instant infant help)
Exclusive Pumping Guide
A complete guide and schedule to exclusively pumping breastmilk.
No-Nonsense Newborn Guide
Your partner in crime for setting expectations when it comes to feeding, sleeping, and (mostly) keeping your sanity.
A Complete Schedule Guide
A complete schedule guide to get your little one from birth to 3 years of age and beyond.
The Ultimate Beginners Guide to Breastfeeding
This guide includes everything from feeding positions to establishing a supply and everything in between.
The Newborn Guide to Feeding & Sleeping
Everything to guide you on how to feed your little one and help you navigate sleep schedules.
A Guide to Weaning from Breastfeeding
This guide will outline the best
practices for weaning both you and your baby from breastmilk to keep everyone happy and comfortable.
Frequently Asked Questions
I’m nervous about booking a coach - I could use the help but does that make me a bad parent?
I’ve been where you are - parenting especially with newborns can be SO hard. You are doing an amazing job already!! And it’s okay to ask for help! By booking a certified coach you’re just taking the next step towards implementing some strategies that will make parenting even easier & better (especially by helping you get your sleep back!) You got this!
Do you guarantee that my baby will be sleeping through the night after working with Kristen?
There is no guarantee that your baby will be sleeping through the night after working with Kristen. But we do guarantee that you will see an improvement in your baby’s sleep and have a strong foundation for your baby to sleep through the night as soon as developmentally appropriate.
I’m pregnant, can I still book Kristen for when my baby is born?
Yes you absolutely can! Kristen actually books out pretty fast so booking her in advance while you’re pregnant is a great idea.
How is working with Kristen different from buying an online course?
Working with Kristen guarantees that you’ll never have to ask yourself “Am I doing this right?!” Her high-touch support packages both coach and encourage you every step of the way. You get personalized coaching 1:1 with Kristen so you can have a best friend supporting you and your newborn.
My child isn’t a newborn anymore. Are there any options for me to work with Kristen?
Although Kristen’s services are tailored primarily towards newborns, the survival calls and call bundles can be used for older children. To learn more, click here.
Do you offer payment plans?
We realize that working with Kristen is an investment, payment plans are available upon request.
I’ve been told that you shouldn’t/can’t sleep train a newborn. How will Kristen help?
Working with Kristen is the opposite of sleep training your baby. Kristen’s plan for every family includes a personalized roadmap to help set your baby up with healthy sleep habits that have your baby sleeping through the night as soon as developmentally appropriate thus, completely eliminating the need to ever actually “sleep train”.