newborn care specialist  |   certified lactation counselor  |   certified pediatric sleep consultant

hey, you. the exhausted new mom.

Stop Googling Your Questions at 3 AM.

The Newborn Foundation Protocol is the complete newborn feeding and sleep system. The one answer that replaces every tab you have open. Week by week, it tells you exactly what to expect, what to do, and why it works. So you stop surviving on Google and start actually knowing your baby.

i'm ready to get startedsee what's possible

course + 6 weeks of live group coaching 

Here's everything you've been searching for.

by the numbers

AVERAGE RATING

5.0

HAPPY FAMILIES

500+

AGE MOST BABIES START SLEEPING THROUGH THE NIGHT

10 Weeks

You prepared for everything. Except this feeling.

It's 3 AM, you're seven tabs deep into "why won't my baby sleep more than 45 minutes." Every answer contradicts the last. You're more anxious than when you started.

You and your partner are handing the baby back and forth like a hot potato. You're roommates right now, not partners. You can barely remember what a real conversation feels like.

Everyone says "enjoy every moment." Meanwhile, you're drowning in a system nobody taught you and survival tips that work for two days and fail on day three.

Your entire identity has collapsed into one job: keeping the baby alive. The person you were before (the one with goals and a sense of humor) feels very far away.

i know how you feel

You're smart. You're capable. You read the books. And you still feel completely blindsided.

"It gets better" isn't a strategy. Predictability is.

"I think many parents think 'this is just how it is to have a baby.'  Now, we realize it didn't have to be as hard as we were making it. Having a structured plan and guidance implementing it  has been a game changer. Even the harder days feel manageable because we have steps to follow."

Your baby isn't broken.
The information you've been given is.

Better nights are built during the day. A baby who grazes and sleeps all day will feed all night. We don't fix sleep at 2 AM. We build it feed by feed, hour by hour during the day. That's the foundation. That's what this program builds.

the reframe that changes everything

We don't fix the night. We build the day and the nights follow.

The Core Philosophy — The Newborn Foundation Protocol

The Newborn Foundation Protocol

A hybrid course and live coaching program built to align your baby's feeding and sleep biology with your actual life — from the first days home through week twelve.

enroll today — $297

introducing

the blueprint

The Course

Week-by-week modules that translate infant sleep science and feeding physiology into habits you can implement starting today. Watch on your schedule, revisit as your baby grows.

the manual your baby didn't come with

the support

Group Coaching

Bring your reflux, your toddler, your non-textbook life. Every week, we take the science and mold it to your specific baby, your specific home, your specific reality. This is where the plan meets your real life. 

because your baby isn't a textbook

Enroll now

your transformation

Here's exactly what you're building, and when.

This isn't a promise that your 2-week-old will sleep through the night. This is a real, honest roadmap to the predictability you're craving, built on biology, not wishful thinking.

Weeks 1–2 — Immediate

You know what every hunger cue means, how much to offer, and how to keep a sleepy newborn awake for a full feed. Day/night confusion is already being corrected. The 3 AM Google spiral stops because you have answers before you need them.


Weeks 5–7 — First Real Progress

The foundations you've been building are paying off in longer stretches at night. Self-soothing habits are taking root. The days feel less like chaos and more like something you're actively running.

Weeks 10–12 — The Full Foundation

By week 10–12, when your baby is developmentally ready to sleep through the night, every habit they need is already in place. You have your evenings. You have your identity. The version of motherhood you imagined is here.

You stop panicking and start reading the signals. 

1-2

10-12

5-7

Longer stretches. You don't trust it yet, but they're real.

Sleeping through. Evenings back. You, back.

— Katie d., mary (4 weeks)

"After a few weeks of no sleep and no plan, we decided we needed help. The program gave us the roadmap we were missing. I felt so much less worried and more calm almost immediately."

— Hannah & Justin D, madison (9 weeks)

"Our first 10-hour stretch after just 3 days of starting. We couldn't believe it. We felt so empowered. and our evenings felt peaceful."

— Carly C., Eve (5 weeks)

"Eve was getting 6–8 hour stretches by 7 weeks old. Independent sleep. Putting herself back to sleep. I felt other programs lacked any customization — this was completely different."

what's inside

Everything you need.
Nothing you don't.

Feeding biology — exactly how much, how often, and what your baby's cues actually mean from day one

Breastfeeding, paced bottle feeding, and formula — latch mechanics, milk supply science, and combination feeding without the overwhelm

Day/night confusion and reverse cycling — corrected from the start before they become patterns

Sleep cycle science — why babies wake every 45 minutes, and the habits that change it

Wake windows by age — so you're never guessing when it's nap time as your baby grows

Eat–Play–Sleep scheduling framework, weeks 2 through 12

Self-soothing foundations — built in gently from the start, no cry-it-out required
Weekly live group calls to bring your real, messy, non-textbook questions to a certified expert

One person who is simultaneously a Newborn Care Specialist, Certified Lactation Counselor, and Pediatric Sleep Consultant (no need to coordinate three different specialists)

Personalized troubleshooting for reflux, colic, toddler siblings, feeding challenges, and everything a course alone can't anticipate

Hear other families work through situations you haven't encountered yet to build your toolkit before you need it

Call recordings so you never miss a session during those first unpredictable weeks

The accountability to actually implement — not just consume

Two components built to work together: the science that explains the why, and the live expert support to execute it with your specific, non-textbook baby.

The Foundation Blueprint

Group Coaching

12-week self-paced curriculum 

Live calls with Kristen 

the course

All Newborn Parents. All Their Own Words

"Sofia takes naps now during the day and sleeps better at night. Don't hesitate,  it's a game changer. Kristen is AMAZING. I only wish I knew about her earlier!"

– caline

"It's isolating being a mom with no sleep. Knowing other moms are in the exact same boat was everything. Sleep is priceless. It changes every aspect of life."

– kate

"Having a structured plan and guidance on implementing that plan has been a game changer for our family. The challenging days feel more manageable because we have steps to follow."

– hannah


You are currently in the newborn stage and done surviving on tips that work for two days and fail on day three.

You want to breastfeed, bottle feed, or navigate both with confidence  and you want someone who understands the science, not just the opinions.

You are Type A by nature and "just go with the flow" is not an approach you're willing to take with the most important thing in your life.

You are done with conflicting advice from the internet and well-meaning friends. You want one expert, one roadmap, one plan that's built for your family.

You want your identity, your relationship, and your evenings back and you want a timeline that's actually honest about how newborns work.

You have a non-textbook baby — reflux, colic, a difficult latch, a toddler at home — and you need more than a course. You need a coach.

This was built for you if...

Is this for you?

this is me — i'm ready!

Hi, I'm Kristen. I built the program I wish I'd had when I was standing exactly where you are.

When I became a mom for the first time, I was drowning. Not in the baby stuff, but in the pressure I was putting on myself. I was that mom who was trying to do everything perfectly, terrified that one wrong decision would somehow mess it all up. Every opinion someone offered felt like a verdict. Every choice felt heavier than it should have.

What I knew, even then, was that I didn't want to just survive the newborn stage. So I prioritized the right habits from the start, and both of my daughters were sleeping through the night on their own before 10 weeks. What that gave me back was everything. My evenings. My identity. My sanity. The ability to show up as the best version of myself as a mom, a wife, and as a full time employee. It changed my life in a way I hadn't fully anticipated.

That experience sent me down a path I didn't expect. I became a Certified Pediatric Sleep Consultant, a Certified Lactation Counselor, and a Newborn Care Specialist . Not to collect credentials, but because I genuinely believe that sleep, feeding, and development don't exist in isolation. When one is off, they're usually all off. When you fix one, the others tend to naturally follow. That's what makes this program different from seeing three separate specialists. You get someone who sees the whole picture and helps you connect the dots.

I know what the research says. I also know what actually works at 4 AM when the research feels completely irrelevant. And I know the difference between a tired baby and an overtired baby, between a feeding problem and a latch problem, between a baby who needs your help and one who just needs five more minutes.

This program is everything I wish I'd had when I was standing exactly where you are. So come join me!

xo, kristen

"Talking with Kristen is like talking to a friend who understands exactly what you are going through. She meets you where you are and finds a solution you are comfortable with."

— Lindsay C.

Things you might be wondering

Should I wait and see if my baby is naturally a good sleeper?

"Good sleeper" isn't a personality trait. It's a set of habits being formed right now. Every week in the newborn stage, patterns are setting whether you're intentional about them or not. The families who wait and see almost always wish they hadn't. You have the opportunity right now to be on the other side of that regret.

your questions, ansered honestly

Is this just cry-it-out?

Not even close. This is biological alignment, not behavioral force. We build every feeding and sleep habit to work with your baby's natural biology, so that when your baby is developmentally ready to sleep through the night, the habits are already in place. There is no crying-it-out in this program.

Does this program cover newborn feeding?

The feeding modules cover breastfeeding, paced bottle feeding, formula preparation, and combination feeding in depth. If your feeding journey takes a turn you didn't expect, Kristen is in your corner every week to help you adapt.

What if my baby has reflux or colic (or something else) and we can't follow the protocol?

This is exactly why the coaching exists alongside the course. Kristen has worked with countless high-needs, reflux, and colic babies and has a track record of recognizing things even pediatricians miss. Rachel came in with a reflux baby and an older child at home. Emily's son had reflux that two in-home lactation consultants had missed. Kristen caught it. The protocol adapts.

How is this different from every other newborn course?

Most courses give you information and leave you alone to implement it. This program gives you a system, and then sits with you every week while you use it. Unlike most programs, it covers feeding and sleep together under one expert roof. You don't need a separate lactation consultant, a separate sleep consultant, and a separate course. You need one person who understands how all of it connects. That's this.

I'm already a few weeks postpartum. Is it too late?

No. The first 12 weeks are the most flexible, most formative window of your baby's development. Starting at week three is infinitely better than week twelve. Carly started at 5 weeks and had 6–8 hour stretches by 7 weeks. Wherever you are, this is the right time.

Does needing help make me a bad parent?

Absolutely not! The parents who seek expert support are the ones who care most. Asking for help isn't a sign of struggle — it's a sign of preparation. You're not admitting you can't do this. You're deciding to do it well, from the start.

enroll now

Start the course before baby arrives. Begin coaching when you're ready. Everything you need, exactly when you need it.

The Newborn Foundation Protocol

Course + 6 Weeks of Live Group Coaching with Kristen

the complete protocol

12 week foundation course
$200

6 weeks of live group coaching
$600

age appropriate schedules 
$50

call recordings 
$100

lifetime course access
priceless

$297

Secure my spot in the protocol

Questions before enrolling? Click here — we want to make sure it's the right fit

"I was hesitant to spend the money. After day 4, the realization hit me that I should have started this months ago." — Kendall A.

One investment. 
A lifetime of better sleep. 

12 week foundation course

6 weeks of live group coaching

age appropriate schedules (2-12+ weeks)

call recordings + community access

lifetime course access

total vlaue

$900+
$200

$600

$50

$100

Priceless



enroll now

is not a strategy. 

"Getting good, healthy sleep is life changing. This was one of, if not the most, valuable thing we did with our new baby." — Leah S.

The 3 AM Google spiral

It's a symptom of a missing roadmap. You have everything it takes, now you just need the blueprint and someone in your corner every week while you execute it. That's exactly what this is.

Start Now!

The best time to build this foundation is before your baby arrives. If you're still pregnant, there's a version of this page built specifically for you, one that shows you what preparation actually looks like before you ever need it.

still expecting?

i'm expecting — tell me more